Greg Picarello

Problem Solver, Digital Marketing Expert, MBA

LinkedIn: http://www.linkedin.com/in/gregpicarello

DIGITAL MARKETING EXPERT / PROBLEM SOLVER
Interactive Marketing and E-Commerce Project Leader

PROFESSIONAL SUMMARY

  • 15 years of Project Management – leading successful cross functional project teams and external vendors
  • 15 years of Digital Marketing Expertise – E-Commerce, Search Marketing, Email Marketing, Analytics
  • 20 years in Web Development – Ranging from hands-on coding to managing offshore IT resources

PROFESSIONAL HISTORY

Aon Corporation, Aon Affinity – Fort Washington, PA [2018 to Present]
Digital Product Owner

Aon Corporation, Aon Affinity – Hatboro, PA [2011 to 2018]
Senior Digital Marketer

Acxiom Corporation – Lawrenceville, NJ [2007 to 2011]
Online Marketing Consultant, Project Manager, Problem Solver

MKTG Services – Newtown, PA [2006 to 2007]
Internet Marketing Manager

Films Media Group – Lawrenceville, NJ [2005 to 2006]
Internet Marketing Coordinator

Independent Contractor – Lawrenceville, NJ [2000 to 2005]
Web Developer / Web Specialist / Webmaster

TECHNICAL SKILLS & EXPERIENCE

DIGITAL / INTERACTIVE MARKETING

  • Tactics & Methodologies: Agile, Scrum, Website Usability, Search Engine Optimization (SEO), Paid Search Marketing (PPC), Email Marketing, Accessibility, Mobile, Responsive Design, Data Analysis, Web Reporting
  • Social Media: Blogs, Social Networking, Facebook, Google+, Twitter, LinkedIn, Pinterest, Quora
  • Content Management Systems (CMS): WordPress, MOSS (SharePoint), Tumblr, Kentico
  • Email Service Providers (ESPs): ExactTarget, ReachMail, Campaign Monitor
  • Web Analytics: Google Analytics, Web Trends, Omniture
  • Languages: HTML, CSS, PHP, ASP, ASP.NET, XML, SQL

SOFTWARE / APPLICATIONS

  • Data Manipulation: Advanced Excel, Access, SQL Server
  • Web Development & Design: Adobe Dreamweaver, Photoshop, Visual Studio
  • General: Microsoft Office, Visio, Project, JIRA, TFS, Azure DevOps

EDUCATION

M.B.A., Marketing Management, Syracuse University Martin J. Whitman School of Management

B.A., Philosophy & History, Syracuse University School of Arts & Sciences